NHLPA

Scope

Focus on lead generation
Digital strategy
Mobile-first approach
Content planning and mapping
Wireframing
Design services
UX/UI
Search engine optimization
Web accessibility
Third-party API integration
Multi-language integration
Analytics
Iconography systems
Infographics

Client

The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.

Project

Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.

Team

Tyler Orchard, account lead
Jeremy Linskill, digital lead
Katherine Webb, creative lead

Let's discuss how I can help you create a strong brand presence and provide your clients with a well-coordinated digital experience.