NHLPA 

A marketing
power play

NHLPA

A marketing
power play

The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.

The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.

The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.

The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.

NPA101_Website_Homepage-Macbook-01a

Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.

Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.

Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.

Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.

NPA101_Website_Desktop_GIVING-BACK_TWEET_02d

Creative Team, Zync

Creative Team, Zync

Marko Zonta, Creative Director

Marko Zonta
Creative Director

Jeremy Linskill, Design Director & Information Designer

Jeremy Linskill
Design Director & Information Designer

Katherine Webb, Visual Designer

Katherine Webb
Visual Designer

Bekki Draper, Visual Designer

Bekki Draper
Visual Designer

Tyler Orchard, Project Manager

Tyler Orchard
Project Manager

Selected work