NHLPA
A marketing
power play
NHLPA
A marketing
power play
The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.
The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.
The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.
The National Hockey League Players’ Association (NHLPA), which was established in 1967, is the labour union for professional hockey players in the NHL. We worked with their digital marketing team to map out a new, cutting-edge website that would better represent their brand and marketing ideals.
Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.
Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.
Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.
Differentiating themselves from the typical “sports” websites by showcasing their most important element: the players. The multi-phase digital project is not only a resource for the NHL athletes, but also highlights their personalities away from the rink and how they give back to their communities.
Creative Team, Zync
Creative Team, Zync
Marko Zonta, Creative Director
Marko Zonta
Creative Director
Jeremy Linskill, Design Director & Information Designer
Jeremy Linskill
Design Director & Information Designer
Katherine Webb, Visual Designer
Katherine Webb
Visual Designer
Bekki Draper, Visual Designer
Bekki Draper
Visual Designer
Tyler Orchard, Project Manager
Tyler Orchard
Project Manager
Selected work
Canadian Olympic CommitteeWebsite
Canon Creator LabWebsite
Swim OntarioWebsite
Chris HadfieldWebsite